In today’s real estate market, virtual tours enable buyers explore houses remotely.
Matterport tours and 360 real estate tours are two popular choices. They both allow potential clients to see properties online, but they do it in different ways and with different technologies.
Here’s a brief comparison to help you choose the one that works best for you.
What is a 360 real estate tour?
A 360 tour uses a 360-degree camera to take several spherical (or panoramic) pictures. There is a set point of view for each picture, and the photographer uses particular software to stitch all the images together into a series that may be navigated.
Navigation:
To navigate from one 360 image to the next, viewers click or tap specified points on the screen, which makes a guided trail through the home.
Some systems let you take your own course through the experience, but it’s still just a bunch of static panoramas that showcase each room.
Interaction:
Usually not much. You can zoom in, read the subtitles, and sometimes see floor plans or links to hotspots. There is frequently no depth data or interactive measurement.
Today’s 360 scans can capture the data from each scan and give an representation of the overall property layout. This layout is not always accurate in size however it does give the viewer and idea of the layout of a property
Pros:
- Quick to make and cheap.
- Simple to add to websites or listings.
- Many buyers are used to the interface.
- Utilizes hotspots for more information on appliances and can have branding embedded into the tour.
- The images can be edited to enhance the experience of the tour.
Cons:
- Not much interaction or context between rooms.
- No real 3D model or exact spatial data. (however 3d models can be built)
- May feel less immersive than full 3D tours.
360 real estate tour
Overview of the differences between 360 tour and Matterport.
To recap the differences between a 360 Virtual tour and a Matterport tour, at a glance, the main distinctions are
Depth data:
360 tours are 360 photos taken to allow movement while Matterport gives you a 3D digital twin with depth and measurements.
Navigation:
360 tours let you move between panoramas using images. Matterport lets you explore 3D spaces with floor plans and dollhouse views.
Interactivity:
Matterport has accurate measurements while both can offer hotspots and floor plans
Production:
360 tours are usually faster and cheaper. Matterport needs scanning equipment, processing, and typically continuing hosting expenses.
