Product photos on white background for websites, product images stylized to represent a certain lifestyle using the product and of course Product pictures that convey the use of the actual product, similar to lifestyle.
Unlike traditional portrait photography, product photography often requires a specially designed setup of lights and props to capture the shape, size, color, texture and usage of a product.
The gear used can become quite specialized as well especially when it comes to light modifiers and other needed tools to get the job done.
The way I capture product photos is to have a consultation about your product. The way it will be used and what features you want to emphasize through the photos. At this point all capture setups are designed to meet your needs and capture images that you require.