What is Beverage Photography?
This is a valid question especially when its the first time your hearing it. Well its quite simple, sometimes called drink photography, its the process of taking a nicely styled photograph of a particular beverage or drink. These images are often well thought out by stylist or creative directors to convey a message that viewers can understand just by looking at the image.
Companies who manufacture products often need images to not only showcase their product line of drinks but to get consumers to purchase. In fact there may be a myriad of reasons why a company would need images of their products but its all a part of advertising. After all what the point of being in business if no one knows what you sell.
The term Drink photography and Beverage Photography are often used interchangeably. The both represent the type of photography used to capture an image of drinking liquids. This can stem from a water bottle to a complex image with a vibrant or elegant bottle of cognac.
What ever your product, if your a distillery, a distributor or a bar. You all need to advertise
the products you sell. Drink and beverage photography is the way to convey that thought to
your customers. What i like the most about this form of photography is that you can create images that are well suited to your demographics. For instance an advertisement with Americans in a big city may not be as well accepted to a demographic and clientele of predominantly Caribbean audience. This is where I come in.
Coming up with a concept that will be accepted by the proper demographic and clientele is not as easy as it seems. However living in the same environment gives me an upper hand on knowing what resonates or what form of beverage photo will most likely catch the attention of viewers.
Never forget that drink and beverage photos, when planned properly can increase your overall customer base and hence potentially increase your profits over time.
So make sure you have images that tells the story and represent the overall brand of your company.